Omniscient Google - Part 2

Google is one of my obsessions.

Anything about Google interests me - be it good or bad. In one of my earlier posts, Omniscient Google - Doesn't it bother you?, I expressed some of my concerns.

Of late, I'm reading 'The Search - How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture'. J.Battelle lends words to my thoughts when he writes thus...



"In essence, we have taken much of our once-ephemeral and quotidian lives - our daily habits of whom we talk to, what we look for, what we buy - and made those actions eternal. It is as if each of us, every day, is tracing a picture of Joycean complexity - recording the mundane and extraordinary course of our lives - via our interactions with the Internet, be they through our personal computers, our telephones, or our music players, and our interactions with businesses, either online or in the store ...
...
... Through companies likes Google and the results they serve, an individual's digital identity is immortalized and can be retrieved upon demand. ...
...
As we move our data to the servers at Amazon.com, Hotmail.com, Yahoo.com, and Gmail.com, we are making an implicit bargain, one that the public at large is either entirely content with, or, more likely, one that most have not taken much to heart.

That bargain is this: we trust you to not do evil things with our information. We trust that you will keep it secure, free from unlawful government or private search and seizure, and under our control at all times. We understand that you might use our data in aggregate to provide us better and more useful services, but we trust that you will not identify individuals personally through our data, not use our personal data in a manner that would violate our own sense of privacy and freedom.

That's a pretty large helping of trust we're asking companies to ladle onto their corporate plate. And I'm not sure either we or they are entirely sure what to do with the implication of such a transfer."